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E-commerce

Premium Fashion E-Commerce Store

Crafted a premium fashion e-commerce experience with Shopify Hydrogen, Framer Motion animations, Lenis scrolling, and i18n.

60fps
Animation performance
10+
Custom animated components
Multi-locale
Internationalization

Overview

Designed and developed a visually stunning, premium fashion e-commerce storefront using Shopify Hydrogen. This project prioritized aesthetic excellence with smooth animations, cinematic scrolling, and an elevated brand experience.

The Challenge

Fashion brands need storefronts that reflect their premium positioning. Standard e-commerce templates feel generic and fail to convey brand quality. The client needed an experience that felt like a fashion editorial, not just a shop.

The Solution

Built a headless Shopify Hydrogen storefront with a strong focus on motion design and visual storytelling. Used Framer Motion for page transitions and element animations, Lenis for buttery-smooth scrolling, and locale-based routing for international markets.

Tech Stack

Frontend

ReactShopify HydrogenTypeScript

Styling

Tailwind CSS

Animations

Framer Motion

Scrolling

Lenis smooth scroll

UI Components

Radix UILucide icons

i18n

Locale-based routing

Key Features

Page Transitions & Animations

Framer Motion animations throughout the experience.

Smooth Scrolling

Lenis-powered buttery-smooth scrolling for premium feel.

Hero Banners

FreedomHeroBanner and FullWidthImageBanner for visual impact.

BentoGrid Layout

Magazine-style product showcase layout.

Enhanced Product Cards

Hover effects and color selection interactions.

Category Navigation

Visual category cards for intuitive browsing.

Collection Grid

Dynamic product grid with filtering.

Announcement Bar

Promotional messaging and announcements.

Full E-commerce

Collections, products, cart, accounts, blogs, and search.

Internationalization

Locale-based routing for international markets.

My Role

Frontend Developer & UI/Motion Designer

Frontend development with focus on motion design—implemented Framer Motion animations, Lenis smooth scrolling, built premium UI components, and created an elevated brand experience.

Results & Impact

  • Delivered a premium brand experience matching fashion editorial standards
  • 60fps smooth animations and scrolling across all devices
  • 10+ custom animated components for immersive shopping
  • Multi-locale support enabling international market reach